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SMILE, IT'S SUMMER In January 1972, we originally used SMILEY® and "Take the Time to Smile" to highlight feel-good stories in a host of Europe's leading newspapers. Spreading good news and happiness & positivity was our antidote to bad news and...

LITTLE DIPPER Dip into pool time fun with our bestselling range of kids Swim Vests. The Unicorn Swim Vest is sure to be admired by kids and adults alike with an ombre pink design and bright neon lining. Made from durable neoprene for buoyancy and...

LITTLE DIPPER Dip into pool time fun with our bestselling range of kids Swim Vests. The Monty The Monster Swim Vest is sure to be admired by kids and adults alike with an ombre neon colour-way and super cute Monty face design. Made from durable neoprene...

LITTLE DIPPER Dip into pool time fun with our bestselling range of kids Swim Vests. The Heart Swim Vest is sure to be admired by kids and adults alike with cute pink and coral tones and adorable white polka dots. Made from durable neoprene for buoyancy...

DIVE INTO SUMMER Take underwater fun to the next level with SUNNYLiFE's Rose Marble Dive Set. Made for the pool or splashing amongst the waves, this five-piece dive set is perfect for curious kids who love to explore. Including a snorkel, adjustable...

DIVE INTO SUMMER Take underwater fun to the next level with SUNNYLiFE's first 6+ Dive Set. For bigger kids who are ready for some extra independence, a dive set is the perfect way to get them excited and confident in the water! Made for the pool or...

DIVE INTO SUMMER Take underwater fun to the next level with SUNNYLiFE's first 6+ Dive Set. For bigger kids who are ready for some extra independence, a dive set is the perfect way to get them excited and confident in the water! Made for the pool or...