Under 1

Introducing our NEW 2nd Edition - now with gold gilded edges and added pages including Star Signs, Birth Flowers, Birth Stones, Baby Teeth Chart! A beautiful keepsake for the whole family to enjoy in a blank cream linen box with small Fox & Fallow...

Swaddling is a proven way to settle your baby, simulating the feeling of being snuggled up in the womb. Super soft and safe for your baby's skin, our muslin wraps are made from the highest quality, GOTS certified organic bamboo/cotton blend. Extra large,...

Swaddling is a proven way to settle your baby, simulating the feeling of being snuggled up in the womb. Super soft and safe for your baby's skin, our muslin wraps are made from the highest quality, GOTS certified organic bamboo/cotton blend. Extra large,...

Swaddling is a proven way to settle your baby, simulating the feeling of being snuggled up in the womb. Super soft and safe for your baby's skin, our muslin wraps are made from the highest quality, GOTS certified organic bamboo/cotton blend. Extra large,...

Includes 34 cards with rounded corners safe for little hands, a special card for your birth announcement, plus all the important milestones from one day old to one year old. All in gender neutral colours with gold foil on every card. Cards: 108 x 140mm /...

Includes 34 cards with rounded corners safe for little hands, a special card for your birth announcement, plus all the important milestones from one day old to one year old. All in gender neutral colours with gold foil on every card. Cards: 108 x 140mm /...

With Jellystone's passion for inclusive children's toys, they have collaborated with The Creative Toy Shop to bring there customers a unique sensory bottle for focused, calm play.  Sensory bottles have been used by parents, teachers and therapists to...

With Jellystone's passion for inclusive children's toys, they have collaborated with The Creative Toy Shop to bring there customers a unique sensory bottle for focused, calm play.  Sensory bottles have been used by parents, teachers and therapists to...

Soak up the sun and fun with the Fleury Sunflower Activity Toy! Boring Adult Stuff Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 & 3 for all ages. Suitable from birth. Huge and Large sizes - please do not leave in...

Fleury Petunia is very best friends with a stripey gold bee who rattles along! This bonny bloom is divinely floofy, with suedey, bobbly and cordy petals! Powder-pink with a squeaky middle, cute little clip and crinkly leaf, Petunia's a perfect pram pal...

The Fleury Daisy Activity Toy is a charmingly cheery way to brighten Baby's day! Features a sqashy bobble, cord and suedey petals, a crinkle leaf and a squeaky smile, as well as a rattle butterfly in pink and gold! Boring Adult Stuff Tested to and...

A gentle friend in soothing heather fur, Bashful Dusky Blue Bunny is here to hug. With squashable feet and long, snuggly ears, this sleepy sweetpea is dizzily dreamy. A soft-paw poppet for soothing bedtimes. Boring Adult Stuff Tested to and passes the...

Pretty Cottontail Bunny is the picture of bunny style, with her fluffy two-tone fur and sweet, friendly smile. Is she grey or orange? Silver or fawn? Who knows, but she’s lolloping out on the lawn! Boring Adult Stuff Tested to and passes the...

Bashful Cerise Bunny is a sorbet sweetie, with cosy fruity fur and a pastel-pink nose. With long lopsy ears and holdable paws, this tubby-tum friend loves gathering berries! Hop to it - it's time to make some jam! Boring Adult Stuff Tested to and passes...

Blossom Bea Beige Bunny can't wait to go to the park! This snuffle-sweet chum has the softest truffle fur and ditsy-print floral ears and paws. Bright-eyed and bobtailed, Bea's ready for a picnic! Anyone bring carrots? Boring Adult Stuff Tested to and...

Blossom Tulip Pink Bunny is so glad you came to see her! She needs another player for her new game, “Race around the Roses”. Sometimes when she’s bounding, her flowery ears flapping, she tumbles onto her fluffy tummy! No harm done -...

Popping up out of the flowerbed, Fleury Daisy is so happy to see you! With a huge sunny smile and soft marshmallow petals, this flopsy flower always brings the springtime! A dazzling daisy to brighten your desk!   Tested to and passes the European...

Bashful Beige Bunny is a popular fellow with scrummy-soft Jellycat fur and lovely long flopsy ears mean that with just one cuddle, you’ll never want to let go. Irresistibly cute and a perfect gift for boys or girls. Everyone treasures this little...

A gentle friend in soothing heather fur, Bashful Dusky Blue Bunny is here to hug. With squashable feet and long, snuggly ears, this sleepy sweetpea is dizzily dreamy. A soft-paw poppet for soothing bedtimes. Boring Adult Stuff Tested to and passes the...

A calming companion, Bashful Shimmer Bunny makes bedtime a little more magical. Inside those lopsy, snuggly ears, you'll find shining silvery stars! Glimmery-grey, with a sweet expression, suedey pink nose and squashy-soft paws, this poppet gives...

Bashful Cream Bunny’s gorgeous long ears look like two big dollops of clotted cream. Mmmm! Time for scones and a hippity-hop on the grass! With a bunny pal as soft as butter icing, summer days are so inviting! Boring Adult Stuff Tested to and...

COVE OCTOPUS' BIO Job: PainterLikes: Sudoku & Beachcombing Designed by O.B. Designs in Australia, our sea creature toys are inspired by our coastal home and are a great snuggly friend for your little ones and their adventures. We are passionate about...

HURLEY WHALE'S BIO Job: Opera SingerLikes: Scuba Diving & Family Outings Designed by O.B. Designs in Australia, our sea creature toys are inspired by our coastal home and are a great snuggly friend for your little ones and their adventures. We are...

TYLER TURTLE'S BIO Job: Pro SurferLikes: Traveling & Luaus Designed by O.B. Designs in Australia, our sea creature toys are inspired by our coastal home and are a great snuggly friend for your little ones and their adventures. We are passionate about...

Blossom Blush Bunny can't wait to join the picnic - this bobtail bopper has even brought some flowers! Dreamy-soft in warm peach fur, with a pink bobble nose and blossom ears and paws, this bunny brings the springtime.  Boring Adult Stuff Tested to...

Roll, CLUNK, discover!The gradually widening track propels the balls forward fast until suddenly they drop, perfectly, gracefully into their matching colored slots.Meanwhile, fine motor skills are bolstered and an understanding of size and color is...

The popping never stops!Built into the strong, high-quality plastic frame are 18 dimpl™ bubbles in two different sizes just waiting to be pushed, poked, and popped again and again.The squishy silicone is fascinating for the fingers. Watching the board go...

Bashful Blush Bunny loves to snuggle, and her super soft peachy fur makes her the perfect cuddle buddy! This lop-eared lovely will make a wonderful addition to bedtimes and adventure times all over the world. Boring Adult Stuff Tested to and passes the...

Blossom Bashful Silver Bunny loves flowers so much that she wears them on her paws and ears! She’s happiest of all when rolling through the buttercups and whizzing down hills! Boring Adult Stuff Tested to and passes the European Safety Standard...

Stack, roll, stick, and sip!Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endless creative-play possibilities all around.Bring them in the tub for scooping, pouring, and floating. Stick...

The play possibilities are endless with this versatile, sturdy wooden Rainbow Stacker (Large), with no guidelines or rules. With these stacking blocks, little hands can assemble a variety of shapes and objects while learning all about different sizes and...

Zoggs Octo Pirate Adjustable Swim Nappy with; Adjustable in size to be used as your child grows Suitable for ages 3 - 24 months Lasts up to 120 pool hours Quick drying Made from Elastomax™ fabric

Zoggs Octo Pirate Adjustable Swim Nappy with; Adjustable in size to be used as your child grows Suitable for ages 3 - 24 months Lasts up to 120 pool hours Quick drying Made from Elastomax™ fabric

This is not a typical stack-and-nest toy.The weirdly-shaped pieces can be stacked and arranged any way you want. The vibrant colors are fascinating. The unique contours are inspiring!But then, nest them together, pull up on the smallest, and let your jaw...

Send your little explorer twirling and whirling into a delightful sensory adventure!Each Whirly Squigz is made of 100% high-quality silicone that's colorful, pleasant to touch, and safe for teething.Hold them, explore their unique contours, chomp on them...

An incredibly unique shape-exploration experience!The six chunky shape blocks are each designed with fascinating textures that are sure to thrill the fingers. There's a cube, a diamond, a sphere, a triangle, a flower, and the happy Fat Brain logo...But...

OUR NUMBER ONE 1st BIRTHDAY GIFT It's a stacking toy with a spin—literally!Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to settle onto the reversible base.Choosing how to set the base is half the fun...

Tobbles Neo - bright and cheerful colors, the physics of motion - and the addition of more tactile clout!The unique grippable texture of Tobbles Neo awakens touch. See those gentle, playful curves? They truly enliven tactile experiences.Young minds revel...

Suction Construction takes on a whole new dimension!They're just like the original Squigz: Push them together to build wiggly, wobbly creations and then pull them apart to hear them POP.But now, it's not just the limbs that connect - Their newly designed...

Squigz are fun little suckers! Apply pressure to two Squigz. Air rushes out and the fun rushes in! Connecting to each other and to any solid, non-porous surface - Squigz are a species all their own. They flex ,they stick, they suck people into...